
Every now and again, we share what speaks to us online and in person. This roundup of Stuff We Found While Looking Around was heavily influenced by seeing healthcare marketing & PR professionals in person at the #HITMC conference, held at the Meditech headquarters in Foxborough, Massachusetts. It also includes some good reads, great apps, a noteworthy webinar, and we threw in some entertaining dance videos for good measure.
Visualizing Authenticity: Reimagining content marketing in an era of empathy
At the annual Health IT Marketing and PR (#HITMC) Conference, we learned about the future of visual storytelling in healthcare.
In a post-pandemic world, authenticity and realness are of growing importance to consumers. Research from Getty Imagesâ Visual GPS survey revealed audiences are looking to see themselves in advertising imagery and are even prioritizing diversity when choosing a healthcare provider.
Webinar: Women in Health Tech: Tackling Gender Inequities
The Office of the Assistant Secretary for Health and the U.S. Department of Labor Womenâs Bureau hosted a panel discussion that addressed the innovative use of emerging technology to transform the future of healthcare for women, of which Joy Rios was a panelist.
Watch the Recording Here. Use Access Passcode: D.5RDZ%S
Access resources and funding opportunities.
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Dr. Brittany Barreto, Co-Founder of FemTech Focus, shared some of the barriers FemTech founders and technologies face, among other |
âWe felt that is was one of the best webinars highlighting the importance of gender equity in technology and healthcare.â
â Cindy Rosales, Office of Regional Health Operation
âIn each of us, another woman or young girl might see a reflection of herselfâher worth, her boundless potential. The youth need to see their greatness reflected in our eyes, to let them know we are real.ââ BeyoncĂ©, Homecoming |
Catch it while you can - Homecoming is on Netflix |
Using Augmented Reality (AR) to preserve stories
AR is an interactive experience that superimposes images on your view of a real-world environment. The technology has taken off in a variety of use cases, whether thatâs letting you try on a pair of glasses virtually or placing furniture onto a picture of your living room to see how it would look in real life. In Damien McDuffieâs case, he wants to use AR to bring historical archives about Black culture to life.
McDuffie says augmented reality is the future of documenting history and educating the public. âThis is a way to preserve stories,â he said. âMy mind immediately goes to education: How can the youth benefit from this?â
![]() The Black Terminus AR app allows users to see curated videos on top of specific murals throughout the city of Oakland, California. |
You may know, Joy lives in Mexico and has been getting more involved with the community there. One project has been to learn from Waterkeeper.org about the local infrastructure in place â including water treatment facilities â and the risks that climate change are bringing about to the area.
Almost 5 million people live in the San Diego / Tijuana metropolitan area and over 1.8 million live in Tijuana, Baja California.
The major threats are urban runoff and municipal wastewater, which are the source of high levels of pathogens and other pollutants that degrade recreational coastal waters, impacting public health and marine ecosystems of the binational shores of the Tijuana River Watershed.
Learning about waterâs impact on public health |






