In this episode, Joy delves into the complexities of healthcare with Carrie Kozlowski, co-founder and COO of Upfront Healthcare. Carrie discusses Upfront's mission to guide patients to the care they need, addressing barriers to access and striving to transform healthcare. Emphasizing personalized engagement and leveraging technology as a conduit, they explore how to empower patients and remove friction from the healthcare process. Through insights into psychographics and behavioral science, they reveal strategies to motivate patients and foster trust, ultimately aiming to enhance outcomes and promote population health.
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