Alicia Jackson

With some new and impactful stats related to the women's hormone industry and considering her company in particular is setting out to change the taboo nature of hormone therapy and menopause, Dr. Alicia Jackson could offer a useful and interesting conversation. While "FemTech" has grown on an annual basis, with companies in the menstruation, pregnancy, fertility, and breast health space all making waves, one category in particular has been somewhat overlooked... menopause healthtech. Reason for that could be because most experts would agree that this stage of a woman's life is an ill defined time period with substantial information lacking for women on what real symptoms look like, when they come, and how to seek care and with whom. There's also simply still a stigma around the topic. Evernow is a modern startup using its group of women scientists and doctors to help normalize the way we view a woman's changing hormones as we age, and what that means for our overall health. Now more than ever with COVID-19 slowing down our access to care and certainly overtaking traditional care conversations, Evernow's founder Dr. Alicia Jackson could be a useful source to offer firsthand insights into some of these misperceptions and critical information as the space keeps striving to grow and women are learning more. Although still viewed as somewhat of a niche category, More Startups And VCs Are Finally Pursuing the Menopause Market: ‘$600B Is Not ‘Niche’’ .